When looking at a conversion path, assigning sales to touch points is important to understand what actually contributed to the
Category: Analytics
Starting off I’m going to focus on a few important formulas when calculating the lifetime value of your customers. Definitions:LTV
Anyone who works in digital marketing uses KPIs, also known as key performance indicators. Put simply, a KPI helps you
We’ve all heard that data is the new digital gold. Companies like Amazon, Google, and even your local flower shop