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Nicholas Skeba

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Category: Analytics

Creating an End-to-End Growth Process

Analytics

Once you’ve created your customer pipeline it doesn’t mean that it is finished! Managed the “end to end” process is. . .

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Finding Your North Star Metrics

Analytics

Just like the North Star guided sailors, the North Star is that one metric that guides companies. Many companies like. . .

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Data Attribution Modeling In Multi-Channel Funnels

Acquisition, Analytics

How do we assign credit to a conversion when dealing with multiple touch points? To make this simple to understand. . .

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Understanding LTV Formulas

Analytics

Starting off I’m going to focus on a few important formulas when calculating the lifetime value of your customers. Definitions:LTV. . .

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What KPIs Are Important For Digital Marketing?

Analytics

Anyone who works in digital marketing uses KPIs, also known as key performance indicators. Put simply, a KPI helps you. . .

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Are You Capturing Data Effectively?

Analytics

We’ve all heard that data is the new digital gold. Companies like Amazon, Google, and even your local flower shop. . .

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Digital Marketing Tips

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Recent Blog Posts

  • Up-Selling and Cross-Selling Customer Strategies
  • Lifestyle Marketing Lead Generation
  • Reasons to Use the Google Remarketing Tool
  • Marketing Strategy Examples
  • When I’ve Used Soft Skills