Once you’ve created your customer pipeline it doesn’t mean that it is finished! Managed the “end to end” process is. . .
Category: Analytics
Just like the North Star guided sailors, the North Star is that one metric that guides companies. Many companies like. . .
How do we assign credit to a conversion when dealing with multiple touch points? To make this simple to understand. . .
Starting off I’m going to focus on a few important formulas when calculating the lifetime value of your customers. Definitions:LTV. . .
Anyone who works in digital marketing uses KPIs, also known as key performance indicators. Put simply, a KPI helps you. . .
We’ve all heard that data is the new digital gold. Companies like Amazon, Google, and even your local flower shop. . .