Like the name implies, the process of going from end to end in a digital marketing process is essentially the
Category: PPC
Utilizing Facebook Lookalike Campaigns This new feature within Facebook, implemented back in 2017, lets advertisers reach people similar to high-ROI
Let’s start out with the difference between a Data Management Platform (DMP) and a Demand Side Platform (DSP) in the
What exactly is an Idle game? Quite simply its a game that you click to build points which allows you
PPC Formulas #1: Determining cost per click (CPC) bid. How to hit your targeted cost per action (CPA) CPA =
PPC known as pay per click, is the act of buying ads that you pay per click made to them.