E-Commerce Growth Strategies in 2020

Using Pop-Stores to Further Connect

Stores that were traditionally online only such as Kylie Cosmetics have opened up pop-up stores. This brings a further connection point to customers and a way to generate further sales.

Stores that do popups end up collecting and analyzing data to understand how stores drive revenue online in specific geographic regions, which can inform a brand’s wider store strategy and where next to invest in a permanent store or experiment with a pop-up.

Collecting data across multiple channels

Make sure to track customers as much as possible (keeping within legal guidelines) through creating a digital signature to a customer profile and tracking them throughout their purchase process, enabling re-marketing opportunities to drive further purchases or remind a customer to checkout.

Utilizing Growth Hacking Techniques

This includes utilizing the three pillars of what growth hacking essentially is: 1) content marketing 2) product marketing 3) advertising

These all lead into what is considered a growth hacking funnel:

When designing a growth hacking strategy make sure to follow the SMART principle, meaning designing strategies that are:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Harnessing Sales Through Easy Checkout

“Make the purchases as fast and easy as possible by optimizing the user checkout flow,” advice according to Shopify theme designer Sharon Austin. This means keeping the flow easy from A to B, bringing customers through your funnel in an easy to understand process.

Keeping your design simple means getting a careful looking into the flow of customers and making sure there are no bottle necks are parts of the site that are prevent customers from reaching the final purchase page.

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