How To Pass The Facebook Certified Digital Marketing Associate Exam

As your first entry into the world of Facebook, there are plenty of resources to study until that day comes when you feel ready enough to take the exam. This one isn’t as easy as it looks. Passing it means knowing how to create campaigns, what each level of the ad process is and various situations you will encounter in deciding which ad to run.

  1. The Facebook Associate Exam Study Guide – This looks like a lot of pages, but actually isn’t too intense. I ended up summarizing the various topics of the guide to learn them.
  2. The Certified Marketing Associate Practice Exam – Take this every single day until you start easily scoring 100%. You can retake it as many times as you need to. Similar types of questions are guaranteed to be on the actual exam.
  3. Go through the exam outline and make sure you know each part. Scroll down to the bottom in order to see the entire outline.

My Short Facebook Study Guide:

  1. The types of ad formats
    Carousel – Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.
    Instant Experience – Instant Experience is a fullscreen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
    Collection – The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.
  2. Campaign Structures –  campaign > ad set > ad
  3. Campaigns contain one or more ad sets. Ad sets contain one or more ads.
  4. Instagram Ad Placement Options – Feed, Stories
  5. Ad Set – Level at which you can choose conversion event optimization. Set the bid amount. Choose ad placement. Decide estimated reach and daily estimated results. Define the targeting strategy including budget and schedule.
  6. Ad level – Where in Ads Manager in order to include the Instagram business profile in the campaign.
  7. Ad Manager – Choose where the ad will be shown such as the Facebook Page or Instagram Page of a brand. The Ad Set tab within Ads Manager in the Amount Spent column shows how much was spent on the campaign.
  8. Custom Audiences – Find your existing audiences among people who are on Facebook. Source to find them include: customer lists, website or app traffic, or engagement on Facebook
  9. Lookalike Audience –  reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Your source audience must contain at least 100 people from a single country.
  10. Custom Audience – ad targeting option that lets you find your existing audiences among people who are on Facebook.
  11. Core Audience – Define an audience based on criteria like age, interests, geography and more.
  12. Reach Objective – awareness optimization that maximizes the number of people who see your ads and how often they see them. In addition, Instagram Stories, Instagram Feed and Facebook Feed all support 6 and 10 second length videos.
  13. Estimated Daily Results – gives you context on how much to increase your budget to get the number of conversions you want. 
  14. Facebook Pixel – helps in measuring conversion metrics. Includes: How much a conversion event is worth track custom metrics such as: Currency, Content type, or ID, Basket contents

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