E-Commerce Retailers Succeed Through Pull Marketing

When it comes to the coronavirus, things are rapidly changing, especially in the e-commerce world. According to Forbes: “The companies that are succeeding though clearly have consumers at their core and operate a form of “pull commerce” that allows them to work in conjunction with their consumers in a manner that ensures their success rates on new products are much higher than the traditional push model.”

What is Pull Marketing Anyway?

In essence, this is the way a company creates demand for a product. This often means generating interest in new services. This can mean creating awareness through social media or friend recommendations.

To create demand through a pull strategy, it is important to help product’s key features are and who is most likely to demand it through marketing research. From there you’ll want to segment your customers into who will demand the product.

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