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Skeba Digital Corp
Founded a five employee firm focusing on paid ad campaigns, content SEO, and social media optimization
AchievementsOnboarded, trained, and oversaw 3 copywriters Affiliate award for most site traffic sent in a single month Obtained over 1 million unique visitors per month
Achievements
CostBrain
Co-founded a restaurant discovery platform offering time-based discounts for customers and new acquisition channels for restaurants optimization
AchievementsInterviewed 50 potential users $5000 grant from NSF iCorps program Over 2500 customer signups Led development utilizing product roadmap
Achievements
Search Engine Optimization
Increased search engine traffic 25% by identifying issues detrimental to SEO rankings Analyzed website traffic data and keyword relevance using in-house analytics & SEO tools including Google Analytics, Google Webmaster tools, Bing Webmaster tools, Google AdWords & MOZ Implementation of on/off-page SEO, lead gen, PPC, and social media content creation
Improved search engine traffic from 1,000 views per day to 25,000 unique views per day
Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site
Paid Advertising / PPC Campaigns
Engineered and tested over 50 paid ad campaigns on Twitter, YouTube, Facebook Managed $10,000 monthly paid ad budget to spend on Adwords, Bing, and Facebook ads Utilized keyword discovery tools such as Ahrefs, SEMRush
Product Strategy
Designed personalized user paths based on research, creating automated marketing messages based on user profiles
Collaborated with internal teams to establish efficient workflows and continuously improve processes
Developed end-to-end persona driven marketing strategy that adhered to inbound methodologies Conducted proactive consultative needs analysis for new and existing customers, developing product solutions which met the needs of each customer
Worked across different channel owners to gather data, compiling and creating insights within Tableau
Design
HTML CSS JavaScript Adobe Creative Suite (Photoshop, Illustrator)
Analytics
Google Analytics Certification Tableau Certification SQL Certification
Management
Scrum (Certified PSPO) Jira Asana (Certified)