Utilizing Facebook Lookalike Campaigns
This new feature within Facebook, implemented back in 2017, lets advertisers reach people similar to high-ROI clients, leading to better campaign results at a lower cost. How does it work?
You tell Facebook how much your customers are worth, and the Facebook algorithm finds people similar to that base. Getting that customer lifetime value usually comes through other tracking software. That software is used to track every single customer’s lifetime value and purchase history.
The customer data along with the LTV is what you’ll upload within Facebook in order to create your look alike campaign. One way to get this data is right within Google Analytics. They’ve written a guide on obtaining the data within their analytical tool via https://support.google.com/analytics/answer/6182550?hl=en.
More to come soon!