Enhancing business revenue can come from taking advantage of recommending additional products.
B2B cross-sell and up-sell can be improved by incorporating data like:
- Which features are being used
- Whether their subscription is up for renewal
- How many new users have they added
- When there is a role change, such as a new product champion
By embedding triggers at any event along the journey, you can activate engagement (such as an email send) to your target customer group within a specific event—customers who converted, those who moved forward or even those who dropped out at a particular point in their journey.
Other Ways to Convince Upselling
- Showing your most reviewed products
- Showing your most sold products so they can see products that are most popular
- Relevant to products being sold. Amazon even does this on their listing with their frequently bought together section: