Like the name implies, the process of going from end to end in a digital marketing process is essentially the process of going from initial landing page to final purchase. Think of it as a funnel in which you drive your customer from in initial landing page to the process of adding a product to checkout, and checking out and making the final purchase.
The more of these processes you have data for, customers completing a process, the more you can analyze and improve upon the entire end to end process.
Questions To Ask During the End to End Digital Marketing Process
- What funnel process did you purchases come from?
- Which campaigns performed well and not well? Why?
- Where did customers fall off between landing on your site to making a purchase?
- What customer profile segment performed the best?