What Is End to End Digital Marketing?

Like the name implies, the process of going from end to end in a digital marketing process is essentially the process of going from initial landing page to final purchase. Think of it as a funnel in which you drive your customer from in initial landing page to the process of adding a product to checkout, and checking out and making the final purchase.

The more of these processes you have data for, customers completing a process, the more you can analyze and improve upon the entire end to end process.

Questions To Ask During the End to End Digital Marketing Process

  • What funnel process did you purchases come from?
  • Which campaigns performed well and not well? Why?
  • Where did customers fall off between landing on your site to making a purchase?
  • What customer profile segment performed the best?

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