I am from planet with a passion of Web, Graphic and Interactive design.
I specialise in standards compliant websites with a focus on usability.
Enthusiastic about life, design and innovation.
Internet marketing professional with 10+ years of experience in the digital space.
Founded and led a company
Front End Developer
Speaks English, German, and Spanish
Adobe Design Tools
Scrum / Agile Management
Master of Business Administration
January 2019 - December 2019
One Year MBA With a a Focus on Digital Data and Entrepreneurship
Management Behavioral Science Program
Yale School of Management
Study on how to approach complex situations, behavioral economics, behavioral finance, consumer behavior, negotiation and other relevant managerial situations.
Front End Web Development Certification
January 2016 - May 2016
Bachelor of Arts Business Administration
Western Michigan University
September 2003 - May 2007
Major in Marketing with a Minor in German
President / Digital Marketing and Analytics
Skeba Digital Corp
August 2008 - Present
•Analyze digital marketing campaigns and web analytics
•Manage of team of three employees towards the content of website content
•Develop ad campaigns and create new targeted keyword campaigns using Google AdWords
•Manage database tables through MySQL and improve server response time
Strategy Consultant and Product Development
October 2019 – November 2019
•Improve customer retention and usage
•Analyze customer feedback to provide solutions
•Report to the CEO and Company Shareholders
•Create a new product focusing on customer retention
•Project leader of a team of 5 consultants
Founder and Software Product Manager
Aug 2015 - Present
•Created through a grant from the National
Science Foundation I Corps Program
•Managed marketing campaigns including online and direct to mail advertising
•Helped design product flow of the restaurant software
•Product management of the software features and design
•Created a fully functional software in use by restaurants worldwide
Marketing and Analytics Consultant
The Law Office of Scott M Aaronson
May 2013 - August 2017
•Managed keyword strategy for the law firm of Scott M Aaronson
•Controlled firm’s ad spend and marketing campaign
•Used Google Analytics to monitor marketing effectiveness and return on spend
•Provided website design and managed firm’s server database
Q/A About Nick
Find out more about my experiences:
Why Did You Decide To Study In Germany For Your MBA?
My minor in college was in German and in 2006 I studied abroad in Germany. I enjoyed the experience and wanted the chance to learn business in Germany and have a chance to explore how business is done in Europe.
How Do You Effectively Lead Teams?
I prefer a flat approach in which my team feels comfortable to share anything that might be going wrong. The most important thing is to discover anything wrong with the team dynamocs as soon as possible. This only happens when the team trusts to share information without fear. I integrate tools such as asana into daily team interactions to make sure everyone is up to date to what is going on. I also have weekly meetings to discuss what we could be doing better.