Born and raised in Grand Rapids, Michigan, I am a dynamic professional with a unique blend of skills and interests, particularly in the fields of marketing and program management. My MBA from ESMT Berlin has provided me with a solid foundation in business principles and practices, enabling me to excel in diverse professional environments.
Nicholas Skeba
nicholas.skeba@mba2019.esmt.org | linkedin.com/in/nicholas-skeba | skeba.info
Experience
Global Product Marketing Manager
Nov 2023 – Present
Fluke Corporation
Seattle, WA
- Uncovered customer and competitive insights to drive marketing actions and delivered findings cross-functionally.
- Partnered with product managers to develop product roadmaps and customer buying journeys.
- Created strategic marketing plans for new product introductions (NPIs) and compelling core product messaging.
- Coordinated with commercial strategy partners across EMEA, APAC, and the Americas to determine marketing priorities.
- Acted as the product line and customer expert within marketing to align strategies across teams.
Marketing Manager
2022 – 2023
Ossia Inc.
Seattle, WA
- Prepared the startup for the Consumer Electronics Show by creating marketing materials, website design, and implementing HubSpot.
- Generated over 300 high-quality leads through in-person sales and follow-up campaigns.
- Successfully completed a 3-month contract and contributed to the Ossia Cota Power Table project, recognized as one of the “200 Best Inventions of 2022.”
Lifecycle Marketing Manager
Aug 2020 – Present
Parallels GmbH
Seattle, WA
- Developed and exceeded marketing channel goals by over 10% through targeted customer segmentation.
- A/B tested campaigns and improved in-product messaging, email, and website layouts to enhance product acquisition, contributing to 2020 Q4 sales goals of $2 million over the targeted revenue.
- Drove new customer acquisition through a customer trial survey campaign, adding $30k in sales within 2 months of launch.
- Devised a campaign with 10%+ CTR converting customers from perpetual to SaaS subscription, increasing LTV by 20%.
- Managed localization, creative, and marketing teams to achieve a 2-week targeted implementation timeline.
Customer Acquisition and Retention Intern
Oct 2019 – Dec 2019
DiscoEat GmbH
Berlin, Germany
- Led a five-member team, coordinating tasks within Asana to analyze syndicated customer data, perfecting the customer journey from sign-up to referral, resulting in a 30% referral increase after retooling the referral process.
- Spearheaded weekly strategy meetings with executive stakeholders to define referral strategies based on positioning, pricing, and operational costs.
- Utilized data analytics to extract insights and optimize the customer acquisition strategy, improving ROI.
SaaS Performance Marketing and Growth Strategy
Sept 2015 – Dec 2018
CostBrain LLC
Chicago, IL
- Increased organic traffic by 200% through a complete technical SEO audit and content strategy.
- Scaled paid search campaigns, maximizing ROAS by maintaining acquisition efficiency.
- Interviewed 50 potential users to define the target audience for the SaaS product and optimal channels to understand competitive landscape and target persona needs.
SEM / SEO Campaign Manager
Sep 2008 – Dec 2018
Skeba Digital Corp
Chicago, IL
- Improved CTR by 50% by monitoring digital marketing assets within Google Analytics and using A/B testing to refine layouts.
- Onboarded, trained, and oversaw 3 copywriters to implement a content strategy based on Analytics analysis.
- Owned new customer growth, amplifying site traffic from 20k to 500k users per month by directing content creation in WordPress CMS.
Education
Master of Business Administration
Dec 2019
European School of Management and Technology
Berlin, Germany
Consumer Behavior and Theory MBA Module
Oct 2019
Yale School of Management
New Haven, CT
Bachelor of Business Administration
May 2007
Western Michigan University
Kalamazoo, MI
Skills
Languages English: Native | Spanish: Advanced (B2) | German: Advanced (B2)
Design
HTML | CSS | JavaScript | Adobe Creative Suite (Photoshop, Illustrator)
Marketing SEO | CRM | Ahrefs | SEM | Ad Platforms (Facebook, Bing, Twitter, Google AdWords)
Coding Python | JavaScript | React | Flask | PHP | MySQL | REST APIs | HTML5 | CSS3 | Bootstrap | JSON | Git | Node.js | Puppeteer | BeautifulSoup | Regex