I am a digital marketing expert with an MBA from ESMT Berlin. You can check out my certifications as well as even see my MBA diploma which is certified with blockchain technology.  Lastly, read more about my leadership skills

NICHOLAS SKEBA

616.264.OO27 · nicholas.skeba@mba2019.esmt.org

https://skeba.info · linkedin.com/in/nicholas-skeba

Summary

A performance marketing expert knowledgeable in both types of SQL, sales qualified leads and script query language. An expert in optimizing campaigns, owning paid advertising execution. Thinks like an entrepreneur to create out of the box strategies, formulating innovative solutions to specific challenges. Recent MBA graduate from the European School of Management and Technology.

Certifications

· Asana · Tableau · Google Ads Display · Google Analytics · Hootsuite · Professional Scrum Product Owner (PSPO) · Optimizely · SEMrush · UX (General Assembly) · Amazon Ads · HubSpot · SQL · Salesforce (In Progress)

Experience

Lifecycle Marketing Manager
Parallels GmbH | Seattle, WA | Aug 2020 – Current
Restaurant discovery platform offering time-based discounts for customers and new acquisition channels for restaurants
  • Utilized SMART goals to determine product lifecycle opportunities which improved email campaign CTR over 10%.
  • A/B tested campaigns and improved in-product messaging, email, and website layouts in order to improve overall product acquisition that contributed to 2020 Q4 sales goals of $2 million over the targeted revenue.
  • Analyzed Cleverbridge (payment platform) weekly campaign performance, comparing results between Tableau and the Cleverbridge Business Intelligence tool to provide overall ROI evaluation of marketing campaigns.
  • Created customer trial survey campaign that added additional $30k in sales within 2 months of launch.
  • Built Google Data Studio reports on a daily basis to analyze demand generation funnel conversion of each stage.
Customer Acquisition and Retention Internship
DiscoEat Gmbh | Berlin, Germany | Oct 2019 – Dec 2019
Restaurant discovery platform offering time-based discounts for customers and new acquisition channels for restaurants
  • Led a five-member team, coordinating tasks within Asana to analyze syndicated customer data, perfecting the customer journey from sign up to referral, which led to 30% referral increase after retooling end to end referral process.
  • Spearheaded weekly strategy meetings, discussing product and brand ambassador campaign to executive stakeholders (CEO, marketing lead), defining referral strategy based on positioning, pricing, and operation cost.
  • Utilized large dates to extract insights and optimize customer acquisition strategy with the effect of improving ROI.
  • Participated in establishing and improving metrics and Key Performance Indicators (KPIs) across the program.
SaaS Performance Marketing and Growth Strategy
Costbrain LLC | Chicago, IL | Aug 2006 – Dec 2018
Co-founded restaurant analytics platform after awarded $5000 research grant to understand business owner pain points
  • Scaled paid Facebook ad campaigns, maximizing ROAS and maintaining acquisition efficiency through scalable ads.
  • Interviewed 50 potential users, analyzing results with team to define target audience for SaaS product, defining optimal channels to understand competitive landscape and target persona needs.
  • Worked collaboratively with product team on product roadmap, data requirements and GTM strategies and timelines.
  • Optimized social media strategy within social media insight tools, Facebook Insights and Hootsuite, outlining enhancements to the social media plan on networks including, Facebook, Twitter, LinkedIn, YouTube.
SEM / SEO Campaign Manager
Skeba Digital | Chicago, IL | Sep 2008 – Dec 2018
Founder of small five employee firm focusing on paid ad campaigns, content SEO, and social media optimization
  • Improved CTR 50% monitoring digital marketing assets within Google Analytics (email, web banner, social media, web page) using A/B testing to refine layouts and determine highest performing campaigns.
  • Client acquisition and retention of clients in retail, law, and hospitality, managing budgets over $10k per month.
  • Onboarded, trained, and oversaw 3 copywriters to implement content strategy formulated from Analytics analysis.
  • Managed $10,000 monthly paid ad budget to spend on Adwords, Bing, and Facebook ads
  • Owned new customer growth, amplifying site traffic from 20k users per month to 500k users by directing team to compose content in WordPress CMS, while training new hires to utilize SEMrush and Ahrefs for onsite optimization.

Education

Master of Business Administration
European School of Management and Technology | Berlin, Germany | Dec 2019
  • Entrepreneurship Club VP, Speaker and Event Organizer
Consumer Behavior and Theory MBA Module
Yale School of Management | New Haven, CT

Bachelor of Business Administration
Western Michigan University | Kalamazoo, MI | May 2007

Skills
Languages: English: Native · Spanish: Advanced (B2) · German: Advanced (C1)
Design: HTML · CSS · JavaScript · Adobe Creative Suite (Photoshop, Illustrator)
Marketing: SEO · CRM · Ahrefs · SEM · Ad Platforms (Facebook, Bing, Twitter, Google AdWords)
Tools: Jira · Asana · Microsoft Office (PowerPoint, Word, Excel, Teams) · Google Webmaster · SQL