Nick Skeba is a digital marketing expert with an MBA from ESMT Berlin. You can check out his certifications as well as even see my MBA diploma which is certified with blockchain technology.  You can download his resume pdf if you want a version outside of the text listed here. His design portfolio is available on Dribbble.

NICHOLAS SKEBA

616.264.0027 · nicholas.skeba@mba2019.esmt.org

https://skeba.info · linkedin.com/in/nicholas-skeba

Summary

A performance marketing expert knowledgeable in both types of SQL, sales qualified leads and script query language. An expert in optimizing campaigns, owning paid advertising execution. Thinks like an entrepreneur to create out of the box strategies, formulating innovative solutions to specific challenges. Recent MBA graduate from the European School of Management and Technology.

Certifications

· Asana · Tableau · Google Ads Display · Google Analytics · Hootsuite · Professional Scrum Product Owner (PSPO)
· Optimizely · SEMrush · UX (General Assembly) · Amazon Ads · HubSpot · SQL · Salesforce (In Progress)

Experience

Customer Acquisition and Retention Internship

DiscoEat Gmbh | Berlin, Germany | Oct 2019 – Dec 2019

Restaurant discovery platform offering time-based discounts for customers and new acquisition channels for restaurants

  • Led a five-member team, coordinating tasks within Asana to analyze syndicated customer data, perfecting the customer journey from sign up to referral, which led to 30% referral increase after retooling end to end referral process.
  • Spearheaded weekly strategy meetings, discussing product and brand ambassador campaign to executive stakeholders (CEO, marketing lead), defining referral strategy based on positioning, pricing, and operation cost.
  • Utilized large dates to extract insights and optimize customer acquisition strategy with the effect of improving ROI.
  • Participated in establishing and improving metrics and Key Performance Indicators (KPIs) across the program.

SaaS Performance Marketing and Growth Strategy
Costbrain | Chicago, IL | Aug 2006 – Dec 2018

Co-founded restaurant analytics platform after awarded $5000 research grant to understand business owner pain points

  • Scaled paid Facebook ad campaigns, maximizing ROAS and maintaining acquisition efficiency through scalable ads.
  • Interviewed 50 potential users, analyzing results with team to define target audience for SaaS product, defining optimal channels to understand competitive landscape and target persona needs.
  • Worked collaboratively with product team on product roadmap, data requirements and GTM strategies and timelines.
  • Optimized social media strategy within social media insight tools, Facebook Insights and Hootsuite, outlining enhancements to the social media plan on networks including, Facebook, Twitter, LinkedIn, YouTube.

SEM / SEO Campaign Manager

Skeba Digital | Chicago, IL | Sep 2008 – Dec 2018

Founder of small five employee firm focusing on paid ad campaigns, content SEO, and social media optimization

  • Improved CTR 50% monitoring digital marketing assets within Google Analytics (email, web banner, social media, web page) using A/B testing to refine layouts and determine highest performing campaigns.
  • Client acquisition and retention of clients in retail, law, and hospitality, managing budgets over $10k per month.
  • Onboarded, trained, and oversaw 3 copywriters to implement content strategy formulated from Analytics analysis.
  • Managed $10,000 monthly paid ad budget to spend on Adwords, Bing, and Facebook ads
  • Owned new customer growth, amplifying site traffic from 20k users per month to 500k users by directing team to compose content in WordPress CMS, while training new hires to utilize SEMrush and Ahrefs for onsite optimization.

Education

Master of Business Administration

European School of Management and Technology | Berlin, Germany | Dec 2019

  • Entrepreneurship Club VP, Speaker and Event Organizer

Consumer Behavior and Theory MBA Module

Yale School of Management | New Haven, CT

Bachelor of Business Administration

Western Michigan University | Kalamazoo, MI | May 2007

Skills

Languages: English: Native · Spanish: Advanced (B2) · German: Advanced (C1)

Design: HTML · CSS · JavaScript · Adobe Creative Suite (Photoshop, Illustrator)

Marketing: SEO · CRM · Ahrefs · SEM · Ad Platforms (Facebook, Bing, Twitter, Google AdWords)

Tools: Jira · Asana · Microsoft Office (PowerPoint, Word, Excel, Teams) · Google Webmaster · SQ