Nicholas Skeba · Seattle, WA

nicholas.skeba@mba2019.esmt.org · linkedin.com/in/nicholas-skeba · skeba.info · github.com/nikaskeba

Expert in client journey optimization, data-driven strategies, and cross-functional collaboration for robust Lifecycle Marketing Management. Skilled in A/B testing, dashboard creation, and utilizing software tools for marketing growth.

SKILLS

Software – 1. Salesforce Marketing Cloud, 2. Marketo, 3. Google Analytics, 4. Tableau, 5. Optimizely, 6. Mailchimp

Coding – Python, HTML, CSS, JS, PHP, Large Language Models (LLM), SQL

Language – German: Advanced (B2), Spanish: Advanced (B2), English: Native

EXPERIENCE

Product Marketing Manager Oct 2022 – Present

Ossia Wireless Power – Seattle, WA – Power technology startup focused on RF wireless power technology.

Coordinated event strategies, secured 300+ leads, fostered potential partnerships.
Devised adaptable product narratives for diverse GTM audiences, collaborating with cross-functional teams.
Crafted tailored marketing materials, pitch decks, and HTML content, collaborating with key stakeholders for optimization.

Co-Founder & Product Manager Oct 2016 – Dec 2018

CostBrain LLC – Chicago, IL – Co-founded restaurant analytics platform after awarded $5000 research grant.

Leveraged a data-driven approach to measure and optimize marketing efforts, resulting in a 20% increase in conversion rates and a 30% reduction in customer acquisition costs.
Managed end-to-end product development of a SaaS application, overseeing the development team to create a platform that automates restaurant inventory management.
Secured $50,000 in seed funding to further develop the platform and expand the customer base.

Marketing Consultant Jan 2015 – Sep 2016

Skeba Digital – Seattle, WA – Independent consulting firm providing digital marketing solutions to small and medium-sized businesses.

Developed and implemented comprehensive marketing strategies for clients, including SEO optimization, content creation, and social media management.
Increased client web traffic by 40% through targeted SEO strategies and content marketing.
Collaborated with clients to develop brand identities and create cohesive digital marketing campaigns.

EDUCATION

Intermediate Software Development

Code Fellows – Seattle, WA

Working with SQL databases, ExpressJS, React-Bootstrap, third-party APIs

Master of Business Administration

European School of Management and Technology – Berlin, Germany

Entrepreneurship Club: Leader, Speaker and Event Organizer

Consumer Behavior and Theory MBA Module

Yale School of Management – New Haven, CT

Bachelor of Business Administration

Western Michigan University – Kalamazoo, MI