At my first company, I led a team of 5 specialists, running PPC campaigns on user acquisition channels (Adsense, Facebook, etc), and managing a budget of $10,000 per month.
CostBrain, the second company I started, was formed through a grant of $5000 from the iCorps program. Through in depth research, I developed a restaurant SaaS analytical software. Over 3000 restaurants signed up for the app.
During my MBA program at ESMT Berlin I worked with DiscoEat in Berlin to improve their affiliate marketing program. I segmented customers in order to understand behavior by type and ran studies to understand consumer path and process through the affiliate process.