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Nicholas Skeba

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Finding Your North Star Metrics

Analytics

Just like the North Star guided sailors, the North Star is that one metric that guides companies. Many companies like. . .

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Hostel Digital Marketing Strategy

Client Work

Each company has its own challenges. One of the main things I try to accomplish is making sure that the. . .

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Teachable: Create and Sell Online Courses

Companies

How would you go about selling your own courses? Create a website and market it? Teachable is a platform making. . .

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Activation and Retention Strategies

Acquisition

This article is constantly being updated and serves more of a sense of notes as I refine my research on. . .

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Teespring Funnel Analysis

Acquisition

I completed an analysis of the Teespring website in order to provide further analysis of possible improvements to the overall. . .

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Bring Users to the Aha Moment

Acquisition

The “aha moment” is the moment that customers see real value in what you are providing. Marketers bring customers to. . .

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Strategies To Reduce Customer Churn Rate

Acquisition

Churn rate is the rate that your customers leave your service. One of the things that any internet marketer strives. . .

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Data Attribution Modeling In Multi-Channel Funnels

Acquisition, Analytics

How do we assign credit to a conversion when dealing with multiple touch points? To make this simple to understand. . .

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How To Pass The Facebook Certified Digital Marketing Associate Exam

Certifications

As your first entry into the world of Facebook, there are plenty of resources to study until that day comes. . .

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E-Commerce Growth Strategies in 2020

Acquisition

Using Pop-Stores to Further Connect Stores that were traditionally online only such as Kylie Cosmetics have opened up pop-up stores. This. . .

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Topics

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Recent Blog Posts

  • Up-Selling and Cross-Selling Customer Strategies
  • Lifestyle Marketing Lead Generation
  • Reasons to Use the Google Remarketing Tool
  • Marketing Strategy Examples
  • When I’ve Used Soft Skills