Utilizing Facebook Lookalike Campaigns This new feature within Facebook, implemented back in 2017, lets advertisers reach people similar to high-ROI
Let’s start out with the difference between a Data Management Platform (DMP) and a Demand Side Platform (DSP) in the
Starting off I’m going to focus on a few important formulas when calculating the lifetime value of your customers. Definitions:LTV
What exactly is an Idle game? Quite simply its a game that you click to build points which allows you
PPC Formulas #1: Determining cost per click (CPC) bid. How to hit your targeted cost per action (CPA) CPA =
PPC known as pay per click, is the act of buying ads that you pay per click made to them.
Anyone who works in digital marketing uses KPIs, also known as key performance indicators. Put simply, a KPI helps you
I passed the PSPO I, Professional Scrum Product Owner exam and wanted to share my preparation techniques with others. Taking
We’ve all heard that data is the new digital gold. Companies like Amazon, Google, and even your local flower shop
One of the things you should be paying attention to, but may not be, is your website url. When it